Social Media Marketing: Analytics are free and plentiful, so use them
Tweet For years, the debate on social media marketing centered on ROI. Marketers asked themselves “How can we measure the impact of social media?” “What’s the ROI on Twitter?” “How do we know if...
View ArticleSocial Spam: Why you should clean out your LinkedIn and Facebook communities
When it comes to managing social media communities, there are always shades of gray as to what exactly is appropriate. So the question arises … how do you combat social spam? In this post, you’ll find...
View ArticleMarketing Career: 7 Habits of Highly Effective Marketing Job Seekers – Part 3
This third installation of the 7 Habits of Highly Effective Marketing Job Seekers blog post series will examine how Steven R. Covey’s fourth and fifth habits can help those looking for marketing...
View ArticleMarketing Career: 7 Habits of Highly Effective Marketing Job Seekers – Part 4
We’ve reached the fourth and final post of the 7 Habits of Highly Effective Marketing Job Seekers blog series, where we take Stephen Covey’s habits and help you practically apply them to your marketing...
View ArticleSocial Media Marketing: Opportunity knocks worldwide
Living in the U.S., we often use social media to reach domestic customers. But as social networking expands worldwide, the size of the audience we could be reaching has multiplied. Read on for some of...
View ArticleSocial Media Marketing: Which type of content is appropriate for different...
Are you using the right social media platform for your marketing? Read this MarketingSherpa blog for insights into the personalities of each major social media platform, with a metaphorical twist.
View ArticleSocial Media: 4 steps to build your personal brand using LinkedIn
LinkedIn is an opportunity to establish your own personal brand. Read this MarketingSherpa Blog post for four steps to take your profile to the next level.
View ArticleBig Data: No longer a big buzzword
In this MarketingSherpa Blog post, read on for insights from Russell Glass, Head of B2B Marketing Products, LinkedIn, on leveraging big data. Russell recently co-authored The Big Data-Driven Business,...
View ArticleFrom 0 to 233,000 Members: 7 steps to running an effective LinkedIn group
LinkedIn groups are one of the many helpful aspects of the professional community on the platform. Read on for ways to create a successful professional LinkedIn network.
View ArticleInbound Marketing: How to bust out of your social media growth plateau
When social media gets too routine, your followers' eyes start to glaze over your posts. When that happens, they’re not sharing, not engaging and your community isn’t growing. Read this post to...
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